Guess what is the most important thing in a website? You are right! Its key words and whether the search engines can find this site and display it in the top 5 or 10 searches when somebody googles a particular key word. For example, if my website is all about “how to raise kids”, then I would like to have my website coming up in the google or any other search any time anyone ever searched for ‘kids’ or ‘raising kids’ or ‘how to develop kids’ or ‘how to raise kids’ or any variant of a key word thereof. This is important since I don’t know what is the key word that the searcher is going to use and I must be ready with as many key words as possible and all that search should lead to my site. This is the most important criteria, “findability” or the “searchability”.

How does one get this ‘findability’? How can one improve the findability of a gien site? This is what an
seo consultant does. In other words, seo consulting is something which adds or modifies the website so that its searchability or the findability improves dramatically.

How does the SEO consultant do this? As Shimon, seo nyc , who has many articles to his credit on SEO consultancy and SEO management, and who has been a guest on the popular SEO podcast, “Good Karma”, tells us, the SEO consultant does this miracle act by doing many detailed analysis on the client’s site and understanding it from top to bottom. He first begins with what his client wants and gets a deep understanding of the marketing objectives and the plans.

Then he carries out extensive and in depth analysis of the client’s and competition’s websites and understands the key word structure. He also does the content analysis. He gets to know the information architecture and the HTML linkage architecture.

Based on such detailed analysis and understanding, he comes up with specific recommendation of changes in url or changes in the key word structure and in hwo the page elements are arranged.

How he charges varies from person to person. Typically people charge per hour and with a cap on the max charges per month.